SPEEDWAY, Ind. October 14, 2015—Ask and you shall receive.
Foyt Family Wines is responding to consumer demand with the launch of Speedway Rosè, which is available for purchase only in the Foyt Wine Vault in Speedway, Ind. starting this month. To celebrate the introduction of this newest varietal, the Foyt Wine Vault is hosting a launch party Thursday, Oct. 22nd; it will be open to the public.
“I think it’s interesting and fun on how this wine came about,” said A.J. Foyt IV, co-founder of Foyt Family Wines. “There were literally so many requests for a sweeter wine offering. Our response was our first vintage of the Foyt Rosè of Pinot Noir, produced from Pinot Noir grapes grown in Sonoma County. It’s important to us to have great customer service and this is one example of it: making a wine in the California Wine Country for our customers here in Speedway and naming it after their town.”
Speedway Rosè is the first premium Foyt wine to be named after a place. However, in keeping with the tradition of using numbers to designate their wines, Foyt Family Wines officially lists this varietal’s inaugural release as No. 55 Rosè of Pinot Noir from Sonoma County. The number 55 refers to the year that A.J. Foyt viewed his first Indianapolis 500 race at Indianapolis Motor Speedway after years of listening to it on the radio with his father, Tony, in their Houston, Texas home.
The Vault also installed its first premium wine keg system featuring the No. 55 Speedway Rosè. With commemorative matching bottles produced, local consumers can purchase these refillable wine bottles to take home and then bring them back for refilling. Like many craft breweries’ refillable growler programs, this new program reduces waste of glass, paper labels, and natural corks thereby making a positive impact on the environment.
A.J. spent every May in Speedway since that inaugural visit in 1955, so when the time came to open up the Foyt Wine Vault, the town’s proximity to the historic track made it an easy decision to locate there. Foyt Family Wines co-founders and Vault co-owners, Larry Foyt and A.J. Foyt IV have both competed in the Indianapolis 500 as well as INDYCAR and NASCAR. Foyt IV, an Indianapolis-area resident, handles the day-to-day operations of the Vault.
“We hope everyone comes out to help us celebrate on the 22nd,” Foyt IV said. “It will be our chance to honor this great community which has been welcoming the Foyt family since 1955!”
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