Two Sports Veterans to Head Up Marketing, Promotions and Media Relations Activities
WEST ALLIS, Wis. (April 25, 2011) – AB Promotions, promoter of the Milwaukee 225 IZOD IndyCar Series race set for June 18-19 at the Wisconsin State Fair Park, has announced the addition of Keri Bolling and Tom Blattler to its staff for the Milwaukee Mile racing spectacular.
Bolling has been named Vice President, Marketing and Promotions, while Blattler will serve as Media Relations Director at the nation’s longest running auto racing facility (since 1903).
The Milwaukee 225 weekend, a INDYCAR classic won by the likes of A.J. Foyt, Mario Andretti, Parnelli Jones, Rick Mears, Tom Sneva, Michael Andretti, Nigel Mansell, Paul Tracy and all three Unsers, features seven unique competitions this year with action from the IZOD IndyCar Series, Firestone Indy Lights, Roiad to Indy Mazda Series, US F2000, USAC Silver Crown, USAC Midgets and USAC .25 Midgets (on a special short track).
“We are very happy to welcome Keri and Tom to the Milwaukee 225 staff,” said R. Christopher McGrath, executive director of the Milwaukee 225. “Both have extensive backgrounds in the sports industry and will give our company outstanding guidance in their respectively fields leading into the race weekend.”
Bolling will be charged with design and implementing of marketing and promotional strategies for the Milwaukee 225. She recently served as director, Sales/Marketing/Promotions, West Coast Division for Major League Baseball. The Marquette University MBA graduate oversaw individual team promotion events nationally and internationally including annual Spring Training camps and the World Baseball Classic.
Blattler, a veteran motorsports publicist for 30 years, will be guiding the Milwaukee 225 media relations activities and race weekend media center. The California native served as a media consultant for Miller Brewing’s racing programs for 17 years and worked with Rahal Letterman Racing for 15 years including the Indy500-winning effort with driver Buddy Rice. Blattler also has worked at a variety of sporting events including the Super Bowl, Indy 500, Daytona 500, NBA All Star Game and 20 races at the Milwaukee Mile oval.
Tickets for the June 18-19 Milwaukee 225 are now available through the www.milwaukeemile2011.comwebsite or by calling 800-722-3840. Tickets also are sale for the Milwaukee 225 office at the Wisconsin State Fair Park.
IndyCar SeriesTom Blattler